Rebranding of the Henry Ford Health System: 3 things to know

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Henry Ford Health System dropped “system” from its name and launched a new branding, the Detroit-based health system mentioned in a March 22 press release. Here are three things to know:

  1. The elimination of the word “system” emphasizes the word “health” and Henry Ford Health’s dedication to the health journeys of its patients, according to the statement.

    “The word ‘system’ creates formality and creates a brick-and-mortar feeling as opposed to a larger vision…which hasn’t resonated with consumers as much,” said Wright Lassiter III, President and CEO. by Henry Ford Health. Detroit Free Press.

  2. Henry Ford Health has unveiled a new logo that no longer features Henry Ford’s signature or Ford’s oval. Mr. Lassiter said the new logo, which features three shades of blue, is cleaner and easier to read on a sign or billboard. The health system said its largest facilities would transition to the new name and logo first, with others following a phased approach “spreading over the next few years,” the statement said.
  3. To solidify its new brand identity, the health system is launching an omnichannel advertising campaign called “I Am Henry”. The campaign features stories from Henry Ford Health patients, staff and community partners. The 60-second campaign anthem spot will debut at the NCAA Tournament, according to the Free press.
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